A next generation K-pop entertainment company
A next generation K-pop entertainment company
SKS Entertainment is a modern K-pop company built to develop artists with real identity, world-class performance, and lasting impact. We focus on music, culture, and connection — not just releases. Our artists aren’t designed for one moment, but for long-term growth, meaningful fandom, and global reach. At SKS, we believe great artists are built through trust, consistency, and shared journey with fans, creating something that lasts far beyond a single comeback.
At SKS Entertainment, artist development starts with identity, not trends. We invest deeply in performance, music, and cultural training to help artists discover who they are and how they want to be seen. Rather than forcing a preset image, we build artists through discipline, consistency, and real creative growth to prepare them beyond the debut, to last. Our goal is to develop performers who earn trust on stage, on camera, and over time.
We create music and content that reflects culture in motion — not formulas frozen in time. From sound and visuals to storytelling and concept, SKS focuses on cohesive creative direction that feels intentional and authentic. Every release is part of a longer narrative, designed to deepen connection rather than chase short-term attention. We believe strong culture creates gravity, and great music gives it meaning.
Fans are not just audiences — they are part of the journey. SKS is built around meaningful fan connection, where engagement grows through participation, consistency, and shared milestones. We value loyalty, creativity, and support, and we believe fandom should feel like a living community rather than a one-way transaction. By building trust between artists and fans, we create relationships that grow stronger over time.
SKS Entertainment is built with a global mindset from day one. We develop artists to connect across borders, cultures, and platforms, while maintaining a strong core identity. Our focus is long-term growth — not just expanding reach, but building sustainable careers and communities worldwide. By aligning artistry, culture, and fandom, we aim to create impact that compounds far beyond a single market or moment.
Sam Sungmin Kang is the Founder and CEO of SKS Entertainment, a next-generation music and culture company at the intersection of K-pop, performance, and technology.
Born in Busan and raised across the United States, China, and Africa, Sam grew up navigating multiple cultures, systems, and creative environments. This global upbringing shaped his perspective on music as a universal language, performance as discipline, and culture as something earned through lived experience rather than trends.
Prior to SKS, Sam was the founding officer and first employee of Jambo, the world’s most widely distributed on-chain mobile company. He helped scale the platform to over 1,000,000 devices across 128 countries, working across global expansion, partnerships, and infrastructure in emerging markets.
In parallel, Sam trained within elite K-pop performance pipelines, developing as a vocalist, dancer, and violinist under broadcast-level systems. That rare combination — artist and operator — defines his approach today: performance-first creativity supported by scalable systems, and artist growth built alongside genuine fan connection over time.
Sam leads with a focus on longevity, cultural fluency, and authenticity — building for real performance, real audiences, and lasting impact.
Additional artists currently in development
